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"Offer me a seat" badge & card trial (London area)

From Monday 12 September Transport for London are trialling a ‘please offer me a seat’ badge and card. The badge and card are for customers who find it difficult to stand when using public transport, and are particularly targeted at those with hidden disabilities, conditions and illnesses.  

Peter Fletcher told us : "We want to recruit 1,000 people for the trial, to help us understand if the badge or card can help people access a seat, as well as assess the reactions of other customers. We would like your assistance in helping us find participants and to spread the message about the trial.

We have received correspondence from many customers asking for a product like this, telling us they often struggle to get a seat, or when they do customers make them feel uncomfortable. We carried out research which confirmed people with hidden disabilities and conditions or those undergoing treatments can find it difficult to get a seat when they need one – particularly if their need isn’t obvious.

We know the success of the trial will depend on other customers’ too, so we will use social media and customer information to encourage Londoners to offer their seat to someone with a badge and card.

If the trial is successful the badge and card will be made available more widely next year.

Any customer interested in taking part can get in touch with the research agency 2CV, who are working with us on the trial, at This email address is being protected from spambots. You need JavaScript enabled to view it.. Recruitment is open for the next three weeks. It’d be fantastic if you could share this through your own channels and encourage participation. We will be tweeting from @TfLAccess, so please re-tweet.

If you have any questions or comments, please let me know. I am keen to hear what organisations think about the product too, so please feel free to share your thoughts with me."

Peter Fletcher

Communications and Engagement Manager – Accessibility | Campaigns, Communications and Engagement | Public Affairs | Transport for London

11th Floor, Windsor House, 50 Victoria Street

London, SW1H 0TL

020 3054 7208 (int 87208)

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